[Chosun Biz] A dispute over the use of ‘Bar Graph’ in labelling ingredients of cosmetic products… Lee & Ko steering ‘Belief’ to victory in a lawsuit against Tonymoly

On February 23, 2022, Chosun Biz reported that “the Seoul Central District Court ruled partially in favor of LG Household & Health Care (“LG H&H”) in a lawsuit that LG H&H filed against Tonymoly to seek the prohibition on acts of unfair competition on the part of Tonymoly. The article noted that “the decision establishes the first-ever precedent that the packaging design of a cosmetic product can be protected under the Unfair Competition Prevention and Trade Secret Protection Act if such packaging design is found to be an “achievement”, such as brand value, beyond being a simple packaging.”