Investment to SSG.COM by Affinity Equity Partners and BRV

Lee & Ko provided comprehensive legal advice to SSG.COM in relation to the investment of 300 Billion Korean Won in issuance of new stocks from the investors which includes foreign private equity companies such as Affinity and BRV.
 
In 2018, Lee & Ko provided legal services to Shinsegae and E-Mart, the major shareholders of SSG.COM, in their execution of share subscription agreement and shareholders agreement with investors. Subsequently, Lee & Ko consulted on various transactions, including split-off from major shareholders of SSG.COM, merger between new entities after split-off, and investing 700 Billion Korean Won for the issuance of new shares from the investors in 2019. The investment of 300 Billion Korean Won to SSG.COM this year reflects the implementation of additional investment which was agreed upon during the 2019 transaction. In other words, this signifies that the transactions for pre-IPO have now been completed.
 
While complying with the contract terms signed in 2019 by and among the major shareholders and SSG.COM with their investors, Lee & Ko is able to say with confidence that they provided major shareholders and SSG.COM with various alternatives to minimize the impact on the major shareholders and SSG.COM.