The Edaily remarked that “based on its strong expertise in new technology related to the Fintech sector, Lee & Ko’s Digital Finance Team has advised numerous companies on legal issues related to Fintech”. As a case in point, the Edaily stated that “Lee & Ko’s Digital Finance Team provided necessary legal advice to Hyundai Motors during the development of its proprietary in-car payment platform, the first service of its kind in Korea, which enables drivers to make payments directly for fuel and other services without getting out of the car”.