Lee & Ko is proud to announce that on the 14th of May, Lee & Ko won the first prize in the area of total legal services of "The Most Trusted Brand Awards 2009", hosted by Digital Chosun Ilbo and sponsored by Chosun Ilbo and the Korean Association for Advertising and Public Relations.
Between March 30 and May 15, Digital Chosun Ilbo conducted a consumer survey for the selection of leading Korean brands in the fields of, among others, total legal services, consumer goods and durable goods. The survey was conducted on the recognition level and trustworthiness of each brand and consumers’ preference of and satisfaction with the brand. A panel of judges comprising of brand experts chose 40 leading brands through assessment of brand management strategies,
competitiveness and growth potential of each brand.
Lee & Ko has been selected as the best brand in the field of total legal service of "The Most Trusted Brand Awards 2009", while other brands like Samsung Anycall in the field of Mobile phone, Korean Air in the field of airlines, NAVER in the field of portals and Samsung Hospital in the field of general hospitals have won the first prize in their respective fields of the award.