Intellectual property has recently been regarded as the main asset of companies, and reliable corporate management should be accompanied by long-term and prudent strategies for acquisition, maintenance, and utilization of intellectual property. IP strategy consulting protects abstract ideas – owned by the companies – as intellectual property, systematically manages acquired intellectual property rights and provides advantages over other competitors based on such portfolio of intellectual property assets. Further, sound IP strategy consulting creates new business opportunities, minimizes the possibility of unnecessary disputes through a careful analysis of competitors’ IP, and consequently, increases the value of the company.

Lee & Ko’s IP Practice Group provides a one-stop service in obtaining, protecting and enforcing IP rights, including: filing, prosecuting and registering IP rights; handling administrative proceedings; and managing litigations. We also deliver comprehensive strategies for the interest of clients based on its extensive experience and know-how from handling various IP related works.

Expertise

Developing and deploying a portfolio of patents and consulting on optimization methods
Developing and deploying a portfolio of trademarks and establishing brand policy for conglomerates
Consulting on IP commercialization / IP transaction & licensing
Conducting analysis of Freedom to Operate (FTO)
Conducting analysis of technology trends and competitors’ IP
Conducting IP due diligence/evaluation on the value of IP
Providing education sessions on foreign IP law regime / foreign IP litigation strategies

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Major Cases

01Introduction 02Expertise 03Major Cases 04Key Contacts 05Recent Accolades 06Recent Developments

Key Contacts

Corporate Governance Start-ups IP Litigation Responding to Unfair Competition Mergers & Acquisitions IP Strategy Consulting Trade Secret · Company Information Protection Open Source Software Antitrust & Competition International IP Litigation Environment IP Compliance Employee Inventions Border Measures IP Transactions & Licensing Game · Sports · Entertainment Copyright · Computer program Discovery TMT

Hwansung PARK

Partner

T +82-2-772-4380

E hwansung.park@leeko.com

IP Litigation Entertainment Data Protection Regulatory Response & Litigation Responding to Unfair Competition IP Strategy Consulting Trade Secret · Company Information Protection Open Source Software International Litigation International Arbitration International IP Litigation IP Compliance Employee Inventions Border Measures IP Transactions & Licensing Game · Sports · Entertainment Copyright · Computer program Discovery Digital Health Metaverse Product Liability Digital Assets Center Data Privacy & Cybersecurity Tech & AI Data Protection Regulatory Response & Litigation

Jaewoo KWAK

Partner

T +82-2-772-4985

E jaewoo.kwak@leeko.com

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