Shinsil Choi is a partner at Lee & Ko’s Intellectual Property Group. She specializes in intellectual property law, handling a wide range of disputes and advisory matters in areas such as trademarks, copyrights, unfair competition, trade secrets, patents, employee inventions, and licensing. Additionally, she has extensive experience in the entertainment and media industries, including broadcasting, telecommunications, film, music, performances, exhibitions, and games, with a focus on matters related to content production, distribution, and use.

Ms. Choi has consistently achieved outstanding results in high-profile cases involving copyrights, trademarks, and unfair competition. Notably, she successfully represented “Haeundae Amso Galbijip”, a famous restaurant in Busan, in an unfair competition dispute against a restaurant in Seoul that had copied its name and operated under it. She overturned an unfavorable district court ruling against her client, ultimately securing complete victories in both the Seoul High Court and the Supreme Court.

In another landmark case, Ms. Choi was instrumental in obtaining a court ruling in a trademark dispute involving the founder of LG. The court ruled in favor of her client, holding that even though the founder had used the mark in the past, its continued use could cause confusion among current consumers by associating the mark with the corporate group that inherited the founder’s business legacy. This case highlighted her expertise in handling complex intellectual property matters.

More recently, she successfully concluded a high-profile dispute concerning allegations of copyright infringement and unfair competition related to the format of a popular “trot” audition program.