Partner
TEL |
+82-2-6386-7915 |
E-MAIL |
shinsil.choi@leeko.com |
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Shinsil Choi is a partner at Lee & Ko’s Intellectual Property Group. She specializes in intellectual property law, handling a wide range of disputes and advisory matters in areas such as trademarks, copyrights, unfair competition, trade secrets, patents, employee inventions, and licensing. Additionally, she has extensive experience in the entertainment and media industries, including broadcasting, telecommunications, film, music, performances, exhibitions, and games, with a focus on matters related to content production, distribution, and use.
Ms. Choi has consistently achieved outstanding results in high-profile cases involving copyrights, trademarks, and unfair competition. Notably, she successfully represented “Haeundae Amso Galbijip”, a famous restaurant in Busan, in an unfair competition dispute against a restaurant in Seoul that had copied its name and operated under it. She overturned an unfavorable district court ruling against her client, ultimately securing complete victories in both the Seoul High Court and the Supreme Court.
In another landmark case, Ms. Choi was instrumental in obtaining a court ruling in a trademark dispute involving the founder of LG. The court ruled in favor of her client, holding that even though the founder had used the mark in the past, its continued use could cause confusion among current consumers by associating the mark with the corporate group that inherited the founder’s business legacy. This case highlighted her expertise in handling complex intellectual property matters.
More recently, she successfully concluded a high-profile dispute concerning allegations of copyright infringement and unfair competition related to the format of a popular “trot” audition program.
Education
2024 |
Georgetown University Law Center - LL.M. |
2016 |
Seoul National University School of Law - J.D. |
2013 |
Yonsei University, College of Law - LL.B. |
Work Experience
2020-Present |
Lee & Ko |
2016-2019 |
Yoon & Yang |
Expertise
IP Litigation |
Responding to Unfair Competition |
IP Strategy Consulting |
Trade Secret · Company Information Protection |
Trademark · Design |
IP Compliance |
Employee Inventions |
Border Measures |
IP Transactions & Licensing |
Franchise |
Game · Sports · Entertainment |
Copyright · Computer program |
Admissions
Admitted to bar, Korea(2016) |
Admitted to the Korean patent bar (2018) |
Languages
Representative Cases
- Represented Korean restaurant “Haeundae Amso Galbijip” in Unfair Competition Prevention Action
- Represented Domestic Company in Trademark Litigation
- Counseled Leading Airline Company on Unauthorized Use of Company's Logo
- Counseled Domestic Company on Legality of Online Advertisement using Trademark Keywords
- Represented and Counseled Entertainment Company on Issues related to Copyrights
- Represented Educational Institute in a copyright infringement case regarding National Level Tests
- Counseled Film and Drama Production and Distribution Companies including Discovery, CJ E&M on issues related to production and distribution agreement of the film
- Counseled Online Platform Service Companies including Facebook, Netflix on issues related to contents
- Counseled Domestic Company on violation of the Unfair Competition Prevention Act and the Copyright Act regarding videos using broadcasting program's title
- Counseled Domestic Company on license agreements involving trademarks, designs, copyrights, joint development, etc
- Represented and counseled Domestic Companies on issues related to trademark rights, trade secrets and unfair competition
- Represented and counseled Media and Entertainment Companies on copyrights in various cultural contents such as films, music, performances, exhibitions, and games