Advising SKT or its Launch of Metaverse Platform

In 2022, SK Telecom Co., Ltd. (SKT) sought to expand its metaverse platform, “Ifland,” overseas. In order to comply with the regulations of each target country, extensive legal review was required. Lee & Ko, in collaboration with a global firm, conducted a thorough examination of privacy, intellectual property, consumer protection, licensing, and other relevant local laws in the United States, Germany, Singapore, and the United Arab Emirates. They derived specific compliance requirements and prepared necessary documents such as consumer terms of service, privacy policies, and various consent forms to ensure compliance with local laws. As a result, SKT successfully launched the Ifland service in 49 countries worldwide, establishing itself as a global metaverse platform.

Lee & Ko not only handles domestic matters but also assists numerous domestic companies in their overseas expansion and service launches, ensuring compliance with regulatory requirements in other jurisdictions. Particularly, we collaborate with local law firms to provide efficient and tailored advice on privacy laws such as GDPR in Europe, FTC Act, CCPA, and CPRA in the United States, PIPL in China, and more. We have accumulated extensive expertise and experience, offering comprehensive and specialized services that meet the needs of our clients.