[Money Today] From Fake Investment Chatrooms Featuring Jae-seok Yu to Ji Hye Lee’s Lingerie Ads… “Deceptively Real” Publicity Rights Under Threat

July 4, 2026 
Attorney Tae Joo Kim of Lee & Ko was featured in Money Today. In the article, Kim discussed publicity rights during an appearance on the YouTube channel DouzoneTV, explaining, “The right to commercially use an individual's identifying attributes—such as their name, image, or voice—is known as the 'right of publicity.' It gives individuals, particularly celebrities, the exclusive right to authorize the commercial use of their identity. While the concept is not yet widely known, Korean law recognizes and protects these rights. Accordingly, fabricated advertisements that exploit a celebrity's name or likeness without authorization may constitute an infringement of the right of publicity."