Lee & Ko is proud to announce that on 14th of May, Lee & Ko won the first prize in the field of total legal services of "The Most Trusted Brand Awards 2009", hosted by Digital Chosun Ilbo and sponsored by Chosun Ilbo and the Korean Association for Advertising and Public Relations.
From 30th of March to 15th of May, Digital Chosun Ilbo conducted a consumer survey to examine leading Korean brands in the fields of, among others, total legal services, consumer goods and durable goods according to each brand's recognition, preference, satisfaction, trustworthiness with a view to enhancing the international competitiveness of Korean brand which is the fastest growing paradigm of corporate management in the 21 st century. A panel of judges comprising of brand experts including Jae Bum Kim, the head of the Korean Association for Advertising and Public Relations chose 40 leading brands through assessment of brand management strategies, competitiveness and growth potential of each brand.
Lee & Ko has been selected as the best brand in the field of total legal service of "The Most Trusted Brand Awards 2009", while the Korean best brands like Samsung Anycall in the field of Mobile phone, Korean Air in the field of airlines, NAVER in the field of portals and Samsung Hospital in the field of general hospitals have won the first prize in their respective fields of the award.